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Podcast Episode 09 – My Interview With Craig Schwartz

Craig SchwartzIn episode 9 of the Pete on Software Podcast, I interviewed Craig Schwartz. Craig is the owner and principal at Gecko Jones, a marketing and product management company whose main goal is helping your organization to reach the next level.

It was kind of interesting how I even got the interview. In Episode 6 of the podcast, I reviewed the Choose Yourself book by James Altucher. I tweeted out the podcast and James was kind enough to RT me. On that show, I put out a call for ideas or volunteers for interviews and Craig stepped up. That is the power of social media at work right there!

In the episode, I talk to Craig about product planning and marketing. We not only talk about how to know if you have a viable product and how to promote it, but we also talk about self-promotion and how to get along better with the “creatives” over in marketing.

If you haven’t already listened, check it out. It will definitely help you be a more well-rounded developer!

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